The seminar on the Australian beef and sheep grading system and market in Hanoi and Ho Chi Minh City attracted great attention from importers and retailers.
Will Atkinson and Kelly Payne from Meat Standard Australia illustrated how to classify the MSA system and how to blend 3 cuts to increase customer satisfaction and profit: D Rump, Knuckle, Lamb Leg Bone in chump on.
Mr. Spencer Whitaker - Asia Pacific Market Development Manager delivered information on the supply of cows and sheep from Australia and price trends in 2023. It is forecasted that in 2023 the supply will be more abundant than previous years and prices will tend to decrease. Spencer encourages importers to buy and stock as the Chinese market is opening back soon.
In addition, the seminar welcomed a speech from Ms. Tran Thi Lan Huong, Vietnam market development director of Meat & Livestock Australia about the trend of Vietnamese consumer behaviour towards beef and lamb in 2021 and 2022. Market research data conducted by MLA in conjunction with Kantar provides importers and retailers with an overview of market growth opportunities within their product portfolio. During the discussion, importers and retailers had chances to hear from Mr. Nguyen Viet Tiep, Director of TTC import and distribution.
Ms. Phuong, in charge of nationwide procurement of Big C supermarket, Tops market and GO! stated that the seminar and training was very useful in helping retailers to understand the market and control the quality of input products as well as give a better product portfolio development strategy to meet higher consumer demand in the future. Furthermore, Central Group wishes to cooperate with MLA to improve knowledge and jointly develop stronger business of beef and sheep from Australia.
Thank you for taking your precious time attending and sharing with MLA.
Let's look forward to new products and promotions in cooperation between importers and retailers specifically for Australian Beef and Sheep nationwide in the future!